Stay on track

This campaign positions the patient as the hero, placing them at the center of their own story. By transforming the AirFluSal® Forspiro® blister strip into a continuous 12-month timeline, we visually demonstrate how sustained adherence enables patients to reclaim control of their everyday lives. Each scene along the strip represents meaningful, real-world moments made possible by staying on treatment. The idea powerfully connects persistence with possibility, reinforcing that long-term adherence doesn’t just manage asthma and COPD — it empowers patients to live fully and independently.